Default Theme VS Artisteer Free Trial

Below is a pic of the default Theme for this page.

The current appearance of this page is due to a template designed in Artisteer with no practice in about 15 minutes.

“Trial” is embedded in watermarks because this was designed in the free trial.

When these template files are opened in my fully licensed Artisteer, these watermarks will be removed.

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The Artisteer website itself is similar to the WordPress default template, it is drab and simple, and it does not get in the way of the important and robust text documentation that gives the site it’s actual value.

They are not trying to sell high concept artistic flourishes and graphics heavy design, they know the free trial will show that their product can make a more interesting site than this one. The site is not intended to showcase their product, instead it makes the case for simplicity and a functional focus by serving to inform the public well about Artisteer.

Theme VS Content: Artisteer and Eye Candy VS a Community Requires a Conversation of Personalities, Info, Entertainment, and Customer Interaction

The look and feel of this page is controlled by a theme designed with Artisteer’s free trial. When you create, or collaborate on, such a design, using the free version, it will have “Trial” embedded, as this one does. All we have to do to fix that is to open the theme files up in my licensed copy of Artisteer, and then these watermarks are removed, so that we can post the theme to your site looking as it was designed.

Most of what hits you on first impression about a site like this is the Theme files of the site, that, and the content displayed, are what will, or will not, grab your page viewers and potential clients. The theme is like the website’s restaurant atmosphere and menu cover, the content is the menu itself, the food, and the service.

Good service may also require frequent updates. Content Management Systems (CMS), like Joomla and WordPress, enable frequent interactions by administrators with little technical expertise. Artisteer and CMS allows a programmer to design like an artist and a designer to design like programmers are available. It is amazing what one person, or a small load on one small team, can do to create and update a site, especially when equipped with good cameras and an understanding of your business model.

With Joomla, and Artisteer, available, anyone can easily learn to replace almost an entire technician team in creating and maintaining a site.

My resources help one navigate and focus the wide array of resources freely available online to learn to use CMS and Artisteer, as well as to promote yourself and/or others online for profit, and to maintain the best possible search engine rankings and other web site promotion optimization.

With my oversight and guidance, whatever expertise you can, or want to, bring to the process, can be fully and efficiently utilized. Whatever expertise one does not desire to supply in terms of technical artistry I will personally ensure is not lacking in our effort.

This allows you to be as involved as you want in all parts and stages of the website design process cycle.

Once one has begun to see the possibilities of a direct connection to one’s small business site, with no technician bottleneck in the way, one sees many unique ways to take advantage of the option of personal, or delegated, intimacy with an easily (re)learned (and widely taught) admin and posting interface, for your business.

It is nice to have more than just some feel of control over such professional looking themes for CMS, which Artisteer can easily render or suggest, but looking pretty is not the most important function of your site.

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Sites that simply look good do nothing for their owners – Your site needs a reason to be.

Quite often dissemination of up to date info is the most important, or interesting, part of a site.

Photos can reflect your self, your work, atmosphere, product, values, and many other things.

The first thing your site is likely to need is good solid content.

Content generated for, and/or by, yourself, to reflect upon you, your product line, your business’s values or goals, and/or whatever you can conceive of the site bringing to your connections with the public.

Quite often such needs can be very clever, even devious, but usually they are obvious. Often no one can represent one better than one self.

Does this mean your product needs a mascot to sell itself online? maybe, but don’t invent the mascot for this purpose, simply include it online as a continuation of your wider branding efforts.

In most cases a website will only augment the content you already have, or it will require one to create already much needed PR materials. Such “site content”, or text and media files, give most small business sites most of their reason for being.

In Joomla such content is published as “Articles”, in WordPress one “posts blogs”, these are basically essentially the same thing and are done in similar ways.

The default way in which CMS Articles are displayed is called “Blog”, and is increasingly the same thing as a blog post with similar ever growing new options. The CMS is also intended to support “Static” pages, as well as interactive pages and “Categories” of Articles, and back-end database integration, so Joomla and Drupal offer better options for full website functionality than Blogger or WrordPress, but the more options one of these offers, the more complex it is to learn and navigate. For many purposes “blogging” (“CMS”) software, like Wordpress, is sufficient for a fully functional multilevel site with many pages.

Content Is King!

Here are some examples of two similar designs for a previous product,

for use in discussing early design phase decision-making and example photo cropping:

Content is everything, what content is there is what your website can offer.

In terms of broadcasting, or sharing info, through your site, content is king.

The text and pictures needed to inform your public are the most important part of the site.

When it comes to feedback, where the site allows your public to contact you,

your content will set the tone for response and use of your site.

Without original informative, or entertaining, content,

no one will stick around long enough to think of giving feedback,

or placing orders.